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JT without makeup challenged traditional beauty standards in the entertainment industry in a number of ways. For one, it broke down the idea that women in the entertainment industry need to conform to a certain standard of beauty in order to be successful. JT showed that a woman's natural beauty can be just as striking and captivating as a heavily made-up look.
In addition, JT's makeup-free movement encouraged fans to embrace their own natural beauty and reject the pressure to conform to unattainable beauty standards. By sharing her own barefaced looks on social media, JT showed that imperfections and flaws are a normal part of being human and that there is no need to hide behind a mask of makeup.
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