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keyword analysis. Unless you want to become a SEO Consultancy yourself, there is no point in spending your time trying to keep up with Googles changes.
SEO Stats That Are Hard To Ignore
Below you’ll find hand-picked stats about many aspects of search engine optimisation:
- 71% of B2B marketers use content marketing to generate leads.
- 53.3% of all website traffic comes from organic search.
- The average page in the top 10 is 2+ years old.
- Approximately 75% of voice search results rank in the top 3 for that query.
- 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks.
- There are more searches on mobile than on desktop.
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Backlinks Have Value
SEO backlinks signal topical authority and impact where a page lands in search results. One element of gaining backlinks that is critically important—do not use black hat techniques or other unseemly tactics to acquire them. Experts agree that it is better to build them steadily over time, rather than get 100 overnight by purchasing them When a search engine notices spammy backlinks in your link profile, what it does is devalue the pages that these links are coming from and what this means for your site is decreased visibility and rankings. And even if they do go up at one point, what will happen is they’ll lose their authority, which means you’ll end up right back where you started. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin A professional SEO Specialist will keep themselves updated with the latest trends and techniques which are working well in the market.
Start Ranking For Local Search Terms
Any business that is local, and serves local customers or has a physical location as a local service provider or any business that serves a set local geographic area can benefit from Local SEO strategy and solutions. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers. If your business implements local SEO, you increase your chances of being shown to potential customers who can then use your physical address and the directions provided by Google Maps to visit your physical location. Unstructured citations are mentions of your business that in an unstructured format and usually reside in blog posts, on newspaper websites, on business blogs, etc. With a tech-savvy Rocking Horse Restoration who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment.
Implement International SEO For Expanding Businesses
Utilising a country targeted approach is becoming increasingly popular, largely due to the perceived influence that Google places on geo-targeting in relation to search engine rankings. Whatever you do, dont make your Global SEO strategy an afterthought; it should be part of your planning process from the moment you decide to expand internationally. Country specific websites, optimized for local search engines in your main export markets, are crucial to international business development. Different words have different contextual meanings in different languages and, unless youre fluent in the language, youre unlikely to know in what context they should be used. SEO is a very competitive industry, and the work quality of a professional SEO Expert is essential.
The carnival is your market and the sledgehammer is your Search Engine Optimisation program. It is not uncommon for enterprise SEO efforts to take at least six months to generate tangible results. If SEO is a new initiative within the organization, there are cultural shifts and workflow processes that will need to be implemented and refined. Setting realistic timelines and goals will help build support at all levels of the enterprise.
You can discover additional intel about Freelance SEO Consultants on this Moz article.
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