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However, there are complex data points that need to be clarified in order to support this nexus. By examining empirical data involving companies using social media promotions through online influencers acting as affiliates, the topic could be brought up. Due to their sizable followings, these influencers have an indirect impact on consumers ' purchasing decisions. For instance, according to a Mediakix report from 2017, companies made an astounding$ 6. 50 for each dollar spent on influencer marketing. A nuanced analysis of social media platforms ' transformative role in bringing affiliate marketing to the forefront of contemporary business culture is required in light of the immediate ramifications of these astounding numbers. ...........................................

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