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It is the simplest form of understanding how a brand can share its message online. The full form of POEM includes Paid, Owned and Earned Media. The benefits of the POEM framework in digital marketinginclude how the POEM maximizes its market efforts to achieve its goals. Paid media can drive organic traffic to the website. Paid Media refers to the process of paying for an advertisement on websites like Google and Facebook.The drawback includes its huge expense which requires regular advertisement updates Owned media will bring lower costs than paid media. One can interact with clients through comments, emails, and interactions. Quality content on owned media can improve search engine rankings. It offers exposure to no direct expense from outside sources. Social media marketing and media marketing enhance brand reputation. Owned media is the method in which a business has full control over brand platforms like websites, blogs, and social media channels. The drawback includes the requirement of resources and time investment to keep the content current and relevant. Earned media is useful for building credibility and trust among the audience. The disadvantage is its highly unpredictable nature to control since it depends upon others view. The POEM framework in digital marketing keeps a comprehensive approach and flexibility with data-driven decisions but it is disadvantageous concerning its complexity, resource-intensive challenge, and measurement challenges. The future of the  POEM framework shows that it can create emotional bonds with audiences with powerful storytelling. If you want to know more about the POEM framework then complete this extensive course on POEM framework in Kalpavriksha Academy.

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