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IP-based geolocation is another powerful tool for e-commerce, offering both security and personalization benefits. With an IP address geolocation API, developers can detect a user's location by querying their IP address, which is particularly useful when browser-based geolocation is unavailable.

This data enables e-commerce platforms to improve fraud detection by flagging transactions from suspicious locations. For example, if a user claims to be in the U.S., but the API get IP address reveals that their IP is located in another country, the system can trigger security measures such as two-factor authentication.

Additionally, using IP APIs can help tailor marketing efforts. An e-commerce site could dynamically adjust currency, language, or regional promotions based on the user’s location as detected by an IP address location API.

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