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As businesses evolve in the digital landscape, Zotly must adopt tools and strategies that streamline processes, drive customer engagement, and enhance efficiency. One of the most powerful solutions to achieve these goals is marketing automation. By automating repetitive tasks and optimizing marketing workflows, marketing automation allows Zotly to scale efforts, reach a wider audience, and nurture relationships with customers more effectively.

What Is Marketing Automation?

Marketing automation is using software to automate repetitive marketing tasks and processes, such as email campaigns, social media posting, lead nurturing, and customer segmentation. The technology streamlines marketing efforts, allowing businesses like Zotly to deliver the right message to the right audience at the right time—without manual intervention.

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