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The holiday shopping season is just around the corner, and Amazon sellers are looking for ways to capitalize on the influx of customers. Amazon’s marketplace offers lightning deals, sponsored products, and many other promotions. Just in time for the holidays, Amazon has rolled out a new feature for sellers – Social Media Promo Codes. 

Sellers enrolled in Amazon’s Brand Registry program can easily access this new feature in Seller Central. Promo codes allow sellers to offer a percentage discount on specific products and create a unique URL to share on social media channels. For brands with a savvy social media presence, this promotional tool offers another easy way to drive additional sales for top seasonal products. 

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