Most of the travellers begin their search using a search engine: either in search of the best deals on hotels or searching for accommodation within a location. Here is where hotel SEO services come into play. This means more direct bookings and fewer bookings through OTAs that charge inflated fees. A specialised hotel SEO company, such as Bloom Digital Marketing, can optimise your site better for performance in local searches that will attract guests from your target market. The effective application of SEO also results in increasing the ranking of your hotel so that it becomes easier for clients to find and choose your property.