Marketing & Advertising

What Is Customer Engagement?

Customer engagement refers to customer interactions and experiences with a brand across various touchpoints—whether through website visits, social media, emails, or customer service channels. It’s not just about getting a customer’s attention but creating meaningful and ongoing relationships that foster loyalty and satisfaction.

Why Is Customer Engagement Important?

Customer engagement is vital for Zotly because it builds a deeper connection between the company and its customers. Engaged customers are more likely to remain loyal, make repeat purchases, and become advocates for the brand. By focusing on customer engagement, Zotly can create a better overall experience for its audience, leading to long-term business growth.

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