Marketing & Advertising

Freewheel Brewing Company takes conscious steps to reduce its environmental impact by incorporating sustainable practices into every stage of its brewing process. By focusing on eco-friendly techniques, the brewery ensures that its operations are both efficient and environmentally responsible.

Sourcing Local Ingredients

While Freewheel Brewing specializes in traditional British-style ales, they emphasize sourcing ingredients locally whenever possible. By partnering with nearby farms and suppliers, the brewery reduces the carbon footprint associated with transportation. Locally sourced ingredients also promote sustainability by supporting the regional agricultural economy and minimizing the environmental costs linked to shipping raw materials over long distances.

Energy-Efficient Brewing Equipment:

Freewheel employs energy-efficient brewing systems that reduce energy consumption during the brewing process. Their brewing equipment is designed to recycle heat generated during brewing, which helps conserve energy and reduce the brewery's overall environmental impact.

Water Conservation Techniques:

Water is a key resource in brewing, and Freewheel Brewing Company uses several techniques to reduce water waste. They have implemented systems for reusing water during the cooling and cleaning processes. By capturing and recycling water, they significantly decrease water usage, making their operations more eco-friendly.

Minimizing Waste Through Spent Grain Repurposing:

One of the most significant ways Freewheel minimizes waste is by repurposing spent grain—the byproduct of the brewing process. Instead of discarding it, the brewery donates spent grain to local farms where it’s used as livestock feed. This not only reduces waste but also contributes to the local agricultural community, turning a waste product into a resource.

Cask Ales and Reusable Containers

By focusing on cask ales, Freewheel Brewing naturally aligns with sustainability. Casks are reusable, unlike single-use bottles or cans, which lowers the packaging waste associated with the brewery's products. These cask containers are cleaned and reused, further reducing the brewery's carbon footprint.

Sustainable Packaging and Distribution:

Freewheel Brewing is committed to reducing packaging waste. When distributing beer, they use recyclable materials, eco-friendly packaging, and minimal plastic. The brewery also promotes on-site consumption in reusable glasses, reducing the reliance on single-use containers.

Community and Environmental Outreach

As part of its sustainability mission, Freewheel engages in community outreach programs that promote environmental awareness. They regularly participate in local environmental initiatives, collaborate with other green businesses, and encourage customers to engage in sustainable practices.

In conclusion, Freewheel Brewing Company integrates a range of sustainability practices that span from ingredient sourcing to energy and water conservation. Through its efforts to reduce waste and energy use, the brewery not only produces high-quality craft beers but also prioritizes its commitment to environmental stewardship.

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