Marketing & Advertising

Jim Gitney's "Business Hierarchy of Needs®" presents a structured change management model across three tiers, aimed at fulfilling corporate objectives. This approach stresses the importance of strategic formulation, meticulous planning, and the identification of key objectives, underpinned by tactical measures and Key Performance Indicators (KPIs) to address both strategic and operational discrepancies, marking a clear distinction between entities that adopt this model versus those that don't.

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