Marketing & Advertising

Now one company in Tokyo is offering a natural solution to the consuming straw issue. Maybell Asia Co Ltd has released “greener nature straws, ” cut from grass of the species Lepironia grown on the pesticide-free farm in lower Vietnam. This grass offers naturally hollow stems, so all it requires to turn them towards drinking straws is enjoying, washing, cutting into straw-size lengths, and drying in a special oven.

The resulting straws possess the crisp, thin texture so desired for straws (and and so lacking in paper straws) and so are completely stable in drinks. They are 100% biodegradable allowing it to be stored for up to a year after that manufacture date.

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“Why are companies spending a lot resources trying to create biodegradable plastic straws and also nicer paper straws when the perfect straws are just growing available? ” says Maki Yasuda, BOSS of Maybell Japan. “That’s what I thought some day this winter when We were reading some news about the topic, and then remembered acquiring used nice grass straws on vacation at a resort a while to come back. I thought wait, the key reason why don’t people use of which here? ” After almost a year of research, working by using partners in Vietnam, solution testing, and developing the brand, “greener nature straws” was given birth.

“Everyone knows the issue with plastic along with the environment, so I didn’t think it was before necessary for greener to keep telling people about your evils of plastic, inadequate sea turtles, SDGs and such. We are all aware of those issues. I wanted greener instead to get about how nice it really is to drink from a straw manufactured from real grass; how it makes you're feeling to be using an all-natural product that is definitely environmentally friendly; how great the grass straw looks inside a tall iced drink. I would like greener to have this particular happy, kind, positive vibe. ”

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This approach seems to be working, with the Prince Hotels belonging to the Tokyo metropolitan area coming on board as among the list of first businesses to try greener nature straws. More establishments and retailers usually are on way, which Maybell Japan hope to announce via the greener brand’s social media marketing in coming times. The straws can be available for retail, with 12-straw packs choose on Amazon.

“If there exists one drawback to these types of straws, it is the worth, ” says Yasuda. “Compared in order to plastic and paper straws manufactured on an industrial weighing machine, it is several times costlier. But we’re talking just One or two yen for plastic straws as used by restaurants, so even if greener straws become more expensive it’s still not a huge amount. Restaurants work on any pretty tight margin so inevitably many should be quite cost-conscious. Hence, those adopting our straws will first be the more upscale places in smaller population center, or shops that are usually specialized in say, natural or natural food, which will get enough value out of using our straws in making sense of the selling price. I hope eventually, a lot more people in the industry will dsicover how much customers like being served drinks along with greener straws and ensure it is worth the limited bit of extra charge. ”.
https://www.paperstrawmachine.com/paper-straw.html 201911ld

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