Marketing & Advertising

(D2C) Direct-to-consumer means cutting out the middleman by selling a product or service directly to the end consumer.

This business model is based on the sale of a manufacturer’s products to the end customer without intermediaries. 

The D2C model is gaining popularity in countries such as the US, China, Japan, and India.

A company produces a given product in its own facility, 

as well as distributes it within its own channels. 

Both in offline channels and online channels (ecommerce), 

the traditional model has included more agents in the sales activity, 

such as the distributors, 

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