Marketing & Advertising

The trend of consuming energy bars as snacks between the meals is gaining popularity among all age groups which is driving the market of fortified energy bars. Moreover, changing lifestyle and increasing number of working population is adding fuel to the global market growth. Additionally, increasing population of health conscious individuals is propelling the market growth of fortified energy bars.

The global fortified energy bar market is anticipated to be driven by the increasing awareness of nutrients such as proteins, fat, and carbohydrate. Also, sports nutrition industry is expected to play a significant role in the growth of fortified energy bar market during the forecast period. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of fortified energy bar market during the forecast period.

Fortified Energy Bar Market

Latest Industry Updates

Nov 2017 Nottingham Charity has launched a free vending machine for homeless people to use. The machine itself is stocked with things like fresh fruit, sanitary towels, socks, energy bars, and sandwiches. It is accessible 24/7 under the canopy outside the back entrance of Broadmarsh shopping centre.

Nov 2017 Mars, the owner of confectionery brands including Snickers, M&M’s and Galaxy has acquired a minority stake in Kind, the maker of healthy nut bars.

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