Polyester Fabric
Marketing & Advertising
Implementation of effective sports marketing helps in achieving financial success of sports clubs and organizations. Major market players are focusing on analyzing the purchasing behavior of the sports fans across the globe and strategizing product launches accordingly.. Events such as FIFA World Cup and National Football League (NFL) are expected to create an attraction among sports lovers which in turn will boost the inclination towards purchasing licensed sports merchandise during the forecast period.
global licensed sports merchandise market
Based on product type, the global licensed sports merchandise market has been segmented into sports apparel, sports footwear, sports accessories & toys, videogames, and others. The sports footwear segment is expected to dominate the global licensed sports merchandise market during the forecast period. Rising number of population inclining towards fitness and routine workout has increased the demand for sports footwear as their basic requirement, which is primarily driving the growth of footwear segment. Merchandise footwear sold being licensed by famous celebrities such as Michael Jordan and LeBron James have gained reasonable popularity among urban consumers across the globe. Other sports include baseball including shoes by Derek Jeter and Hockey including National Hockey League (NHL) logo. However, the sports accessories & toys segment is expected to gain the fastest growth in the global licensed sports merchandise market. The technological advancements such as 3D printing in wide variety of sports accessories have enhanced the product appearance leading to an increased demand for 3D printedlicensed sports keychain, ball, celebrity figures, team flags and many more.
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