Marketing & Advertising

Owing to growing consumer needs and their awareness about the fundamental needs for nutrition and proactive measures to prevent chronic ailments and attain well-being, demand for fortified beverages has grown in recent years. The growth has been driven by the increased acceptance of health & wellness products amongst the consumers and their motivation on improving immunity. With growing health concerns and rising per capita health care cost, there has been surge in demand of fortified beverages consumption and consumers indulging in the pursuit of healthy buying goes for fortified beverages as fortification of beverages involves the process of adding micronutrients to beverages which are generally consumed by the different age group consumers.

Fortified Beverages Market Revenue

Fortified Beverages market holds a bright spot in the beverage space. .Fortified Beverages demand will grow at a progressive rate in the developing nations. The notion of good-for-you nutrients on the go is primarily driving the growth of the market and future growth in fortified beverage market is expected with the integration of ingredient suppliers, beverage manufacturers and consumers. Manufacturers are focusing on sourcing high-quality ingredients to meet consumer demand.  With an increasing demand for new flavors, market players are constantly innovating to meet the changing tastes and demand of the consumers. With the rapidly changing tastes and preferences of consumers, the demand for new and exotic flavors is growing.

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