Marketing & Advertising

Liqueurs are any alcoholic beverage having liquor as its base followed by sweetener and flavor added to it. The flavors added are derived from chocolate, coffee, fruits, nuts, and many more. Liqueurs are usually lower in alcohol content than liquors due to the watering down effect of adding sweetener and flavor. Generally, liqueurs are consumed after having food as they are good for digestion.

Market Forecast

Liqueurs are any distilled beverage with liquor as a base which is sweetened with the addition of flavors derived from chocolate, coffee, fruits, nuts and others. Increasing young adult population followed by their preference towards flavored alcoholic beverage is driving the market growth of liqueur.

Liqueur Market

Furthermore, expanding urbanization and increasing disposable income is adding fuel to the growth of liqueur market. Additionally, liqueur industry is focusing on innovative packaging and advertisements which is contributing to the growth of liqueur market. However, escalating demand for healthy beverages may hamper the market of liqueur in the future. Nevertheless, all these factors are projected to contribute to the estimated CAGR of 2.9% of liqueur market during the forecast period 2017-2023. 

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