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Marketing & Advertising
The global green tea market is growing continually. The market growth is majorly driven by the rising popularity and increasing awareness of the health benefitting properties of green tea. Besides, the medicinal benefits of green tea, such as the antioxidant properties, oxidation of low-density lipoprotein and cholesterol, increases its consumption among the health-conscious populace. Also, the increasing consumption of green tea for weight management escalates the market growth to furthered height.
According to Market Research Future (MRFR), the global green tea market is anticipated to create a valuation of USD 9 BN by 2024, growing at 5.8% CAGR during the assessment period (2019-2024). Green tea is garnering immense popularity and prominence among health-conscious consumers. Rising consumption of green tea multi-purpose applications in the food sector influences the growth of the market. Also, advances in cultivation techniques accelerate market growth, increasing production.
Additional factors increasing the size of the green tea market include the huge demand and the development of various distribution channels. Moreover, the endless variations in flavors brought by key industry players offer substantial growth opportunities. Furthermore, attractive packaging forms and health benefits that green tea provides bolster the growth of the market.
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