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Marketing & Advertising
Frozen yogurt is produced with the fermentation of milk. The emergence of vegans has led to its production using soy or almond milk as well. It served as a frozen dessert and contains potassium, calcium, and proteins. The global frozen yogurt market report by Market Research Future (MRFR) analyzes the various facets affecting the industry for the period of 2019 to 2024 (forecast period). The impact of the COVID-19 virus on the industry has been taken into consideration.
Market Scope
The global frozen yogurt market is projected to grow at a significant rate of 4.5% over the forecast period to reach a market value of USD 8.65 billion by the end of 2024.
Huge demand for low-fat and fat-free yogurt is expected to drive the demand for frozen yogurt. Easy availability of the product in various innovative players in supermarkets and retail stores can bode well for the market sales. Players are investing in research and development of non-dairy ingredients to be used in future products. Establishment of various fro-yo stores in affluent neighborhoods coupled with its low cost can drive its growth exponentially. In addition, its ability to provide similar services to coffee shops and bakeries can strengthen its growth.
Segmentation
The global frozen yogurt market has been divided, based on category, such as conventional and lactose-free.
By product type, the global frozen yogurt market has been segmented into full-fat, fat-free, and low-fat.
The global frozen yogurt market has been bifurcated, based on distribution channel, into store-based and non-store-based. The store-based segment is further segmented into supermarkets & hypermarkets, convenience stores, and others.
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