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Marketing & Advertising
Due to the growing use of pillows for decoration and sleeping purposes, the Global Pillow Market has seen substantial growth in the past decade. Growing customer understanding of the option of a pillow that fits their sleeping position has altered the nature of the pillow industry.
The quality of smart pillows is being improved by technical advancement and product growth, which is projected to fuel demand in the coming years.
The need for smart pillows around the globe is fuelled by the increasing geriatric population and different sleep disorders. The concept of smart pillows for older people and patients is handy and comfortable, which also affects their demand. The need for smart pillows is motivated by substantial changes in sleep related disorders and the population of elderly people. In addition, improving product quality due to innovations in these pillows, such as new features (guided meditation and sleep mode), improves the overall development of the market. The smart pillow industry around the globe is also projected to encourage increasing demand from hospitals and hotels (the commercial sector).
Such health issues such as diabetes and obesity are often attributed to sleep related problems such as snoring. In the near future, the increasing number of individuals with these problems is projected to be a significant driving force for the smart pillow industry. By growing investment in R&D for product feature creation and optimising product quality, manufacturers engaged in the manufacturing of smart pillows are also focused on product innovation. In the future, this is also expected to drive the market.
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