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Real Estate CRM (Customer Relationship Management) software is a specialized tool designed to help real estate professionals manage their interactions and relationships with clients, leads, and prospects. It streamlines various aspects of the real estate business, from lead generation and nurturing to transaction management and beyond. Here are some key features and benefits of real estate CRM software:

Features of Real Estate CRM Software:

1. 
   

   Contact Management: Organize and manage your contacts, including clients, leads, agents, and partners, in a centralized database. Keep track of their information, communication history, preferences, and interactions.

   
   


2. 
   

   Lead Management: Capture and categorize leads from various sources, such as websites, social media, and referrals. Assign leads to specific agents for follow-up and track their progress through the sales funnel.

   
   


3. 
   

   Automated Workflows: Create automated workflows for various stages of the sales process. Automatically send follow-up emails, schedule appointments, and assign tasks based on predefined triggers.

   
   

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