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The idea of voice search optimization, which is currently a developing field, emerges as we delve deeper into the age of technological advancements and may have an impact on modern consumer behavior. Voice search is still a specialized topic in academic discourse because it is typically linked to intelligent personal assistants like Siri or Alexa. However, recent studies indicate that the developing technology has a big impact on consumer purchasing habits and decision-making. ..........................................
A study by Davenport & Harris ( 2017 ) brought attention to businesses like Procter and Gamble, which showed that online Marketing automation promises a sizable return on investments, adding empirical substance to the discussion on the subject. These businesses noticed an increase in consumer engagement rates thanks to sophisticated customer segmentation. Such data-driven examples demonstrate marketing automation's ruthless effectiveness. ....................................
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