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The significance of PPC is further emphasized by an examination of the statistical data at hand. reporting a 63 percent average. Google Analytics, which is used by 7 % of people who are aware of Google ads, is evidence of how well-known PPC is to the growing digital population. Wordstream also calculated an average of 3. in 2018. 75 % click-through rate across all sectors of the economy. ...........................
Nearly 58 % of respondents to a well-known study by Turow, Hennessy, and Draper ( 2015 ), in which 1500 Americans took part, expressed their displeasure with data-driven, targeted advertising and felt that it violated their privacy. The paradoxical tenet that underpins digital advertising is supported by this research.
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