Engineering - Architecture

Research shows that dissatisfied customers are Your Income Profits  twice as likely to write an online review as compared to satisfied customers. So even if you have lots of happy clients, your reputation can be tarnished by just a few unhappy customers, because they speak out more often.To counter this, make sure you have lots of happy client reviews on the web. Your reputation is at stake here and, with it, thousands of dollars in potential sales.It maximizes positive reviews from satisfied customers using a series of follow up emails and updates, and minimizes negative reviews by proactively approaching dissatisfied clients for feedback. So before they can write negative reviews about your company on a public forum, they're given an outlet to express their anger and dissatisfaction.

Every niche or industry has certain influencers who command respect and enjoy a large following. They're perceived as the ultimate industry experts and their opinion holds a lot of weight. Your target, as a local business, should be to get in the good books of these influencers. Even a few words of endorsement from influential figures in your industry can skyrocket your reputation, credibility and sales figures.There are different ways of getting in their radar. For local bricks and mortar businesses, the best thing is to associate with the influencers in real world. But to do that, you'd first need to engage with them in the online world.You can start by following their Twitter account and joining their blog's mailing list. Tweet the different posts from their blog (don't forget to tag them), comment on their posts and respond to their Tweets. Do this for a while so they start recognizing you. 

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