Advertising - Public Relations

The development of a subject line that encourages click-through actions is one of the many challenges engulfing email marketing. Customized corporate studies show that using brand names in subject lines significantly increased the open rate. In these studies, the open rate of emails with the subject line's brand was compared to those without. Positively, the resulting data showed that brand-oriented subject lines produced a 32 % higher open rate, clearly showing this Marketing Automation niche's untapped potential. ...........................................

A thorough understanding of the key elements of engagement is required to start the process of illuminating increased interpersonal exchange for nonprofits using social media platforms.

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