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A Critical Review of Exploring the Ethical Conundrums in Digital Advertising Casalvento

  Advertising - Public Relations

Convincing digital branding elicits strong emotional responses that have a significant impact on purchasing decisions. The importance of emotional branding has been confirmed by experimental studies that show a positive correlation between users ' emotional engagement and their intended purchase. Consumers invest financially and metaphorically in the brand's success as a result of brands that avoid rational appeals and attack the emotional core. With its carefully calibrated recommendation system, streaming giant Netflix creates a seamless, Marketing Automation personalized user experience that encourages emotional connection, validates individuality, and piques curiosity, which helps the company succeed in e-commerce. ..........................................


 Region:

St. Gallen

 City:

Casalvento

 City area:

8889

 Address:

Avenue D'ouchy 19

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