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It was later discovered that FIFA 23 Coins did not realize this was a problem and released it, flooding the market with an overwhelming supply of the items, and saw the prices plummet rapidly and some customers losing more than 100,000 FUT coin about PS200 for purchases through a third-party.
EA has yet to comment on the mistake. The damage to the market is long-lasting. Many, if maybe all players have lost value and even though the market has improved somewhat after the demise of the pack as well as the subsequent lack of supply for FUT Hero items, the losses of coins are irreparable.
The players who were able to purchase the pack may be in greater luck, however since the pack was advertised as non-tradeable (meaning it couldn't be sold via the exchange market) previously, when EA has sold packs that have incorrect descriptions usually, they compensate players who bought the original pack. This means that some gamers could be given two FUT Hero cards at a cost of as low as 25,000 coins.
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EA Scores Their Own Goal FIFA 23 Hero Pack wipes Millions of Coins Off Virtual Market
A snafu with one of FIFA 23's"hero packs" has resulted in a rather expensive price after an exchangeable FIFA Ultimate Team Hero object was placed on the virtual transfer market of the game at significantly reduced prices. Chaos ensued as players attempted to sell their items since their value plunged, trying to recuperate loss as the market overflowing.
FUT Hero items are scarce which makes them valuable. Each is associated with an individual who's contributed an important contribution to their team or is a fan favorite due to one reason or another. A Hero item is available for thousands of FUT coins for each on the virtual transfer market or by buying packs, in which case there is a slim chance of receiving one.
Thus, when EA misjudgedly released a bundle which contained a tradeable Hero item for the low cost of 25,000 FUT coins The market was hit with an influx of cheap Heroes, causing it to fall, and erase the supposed value of the rarer items. Players holding onto rare Heroes began selling them off in the wake of prices plummeting, which served to throw fuel on the flames. This is understandable since the rarity of Hero items are worth hundreds of dollars when sold through third-party platforms.
The error has been fixed, with the pack only accessible for about 25 minutes however, the damage has been done. EA is yet to make a statement on the issue, and even though the market is beginning to recover, the loss appears to be irreparable and it remains to be seen what buying FIFA 23 Coins will accomplish to remedy the situation.
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