Everything Else

The holidays are a time for giving, and giving can extend beyond your personal life into your professional one as well. Have you ever wondered why some businesses give their clients, employees, and business associates holiday gifts? Is it just a kind gesture, or is there something more to it?

 Turns out, there is some underlying psychology behind it. By sending your clients and employees gifts, you can create a positive association with your brand that will lead to more business down the road. But how does it work? Keep reading to find out.

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