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Additionally, Social Media Monitoring media sites are rife with opportunities for companies to use interactive video content to build strong customer relationships. By responding to and resolving questions, this interaction provides a unique opportunity to increase user loyalty and sense of community, improving overall customer satisfaction. According to quantitative data from Deloitte, 56 % of online users are more likely to look up a product after watching an online video. Indeed, positive customer interactions that are mediated by adaptable video marketing may increase product awareness and increase sales. ...........................................
The primary focus of scholarly research on the effectiveness of video marketing is the identification and evaluation of key performance indicators (KPIs ).
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