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The introduction of the digital age revolutionizes communication in a significant way in addition to technological aspects of our society. In this situation, the shift from traditional interpersonal interactions to more contemporary, technologically driven dialogue is ushered in by digital outreach. Given the dynamics of the modern communication paradigm, the idea of digital outreach is therefore a crucial subject to study. ...........................................
Online reputation management goes beyond reactive damage control. Instead, it serves as a proactive framework that shapes and steers online narratives while providing academics with an effective shield to improve their online reputation. It enables proactive crisis management, trust building, and reputational development, all of which are essential elements of a thriving academic persona in today's increasingly digital society. ...........................
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