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With their ubiquitous nature and personalization SEO Tools, social media platforms enable brands to create energizing digital experiences for customers. This idea is based on the observation that customer retention is negatively impacted by interactions that are more personalized. ...........................................

Without a doubt, social networking platforms grew quickly during the digital era, paving the way for new business opportunities. This empirical study clarifies how social media strategy affects customer retention, a concept that goes beyond simple repurchase and includes loyalty, commitment, satisfaction, and trust.

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