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A variety of studies and empirical findings further support the fundamental importance of creativity and innovation in the effectiveness of the paid media strategy. A meta-analytic study from more than ten years ago combined data from 341 sources into a thorough picture of the topic ( Keller, 2007 ). The astounding conclusion reached at the time is still valid today: a creative and innovative strategy significantly improved business performance. ...........................................

Additionally, website optimization content marketing makes it easier to build brand loyalty, a highly desired byproduct of brand awareness. The customer's trust in the brand is sown as a result of the verdant exchange of revered information, which greatly improves the user experience.

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