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Product information management (PIM) is the process of managing and enriching product information and related digital assets across different teams to provide an engaging product experience and successfully sell the product across multiple sales and marketing channels. A PIM solution is a master-data-fueled, process-driven application for collaborating on product content. It serves as a single, central platform to collect, manage, govern and enrich product information and content and distribute it to marketing, sales, and eCommerce channels.

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