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Salesforce Einstein Analytics is a product of Salesforce and a cloud-based platform. It is a rebranded analytics tool is formerly known as Wave Analytics. Einstein Analytics is used for data exploration, visualization, and getting insights for business. Einstein Analytics being native of Salesforce is secure and scalable to meet the changing business requirements. We can add more functionality to analytics from the app exchange. Salesforce Einstein Analytics gives deeper insights from large and complex data than pre-built reports and dashboards in Salesforce CRM. Reports and dashboards have limitations but with analytics, we can import data from external sources and Salesforce into datasets where analytics stores data. Analytics gives tools to prepare data, explore data, define logic in the data flow, and design dashboards.

Benefits of Einstein Analytics:

- Improved and accurate reporting.

- Valuable business insights.

- Competitive analysis.

- Better data quality.

- Identifying market trends.

- Increased operational efficiency and revenue.

- Important trends.

- Identify performance problem which needs attention.

- Can be viewed visually using dashboards.

- Awareness of customer habits & increased customer satisfaction.

- Used for internal audits.

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