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Unlike having a big funds and a specific allotted amount for promotional activities, it is vitally tough to outlive available in the market. Siticable has the highest market share (5.Four million) of Indian Cable industry whereas IndusInd Media has its subscription base of 4 million homes. After globalization, the multinational companies entered the market with totally different promotional activities. The advertising pie consists of five main advertising channels print, television, radio, cinema and outside. In case you examine with developed economies - UK (1%), Germany (0.8%), France (0.6%), Japan (1.1%) - in addition to creating economies - Latin America (1.2%) and China (0.6%), slot online Free the ratio of promoting expenditure to nominal GDP in India is about 0.4%. On the advertising entrance, consultancy agency KPMG estimates that the overall advertising pie was Rs 118 billion in 2004.
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