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According to anecdotal evidence, Google AdWords ' emphasis on digital marketing strategies has completely changed the marketing landscape, increasing efficiency. One such example is a small-scale company that, thanks to Google AdWords ' Pay-Per-Click ( PPC ) Interactive Marketing strategy, doubled its online traffic and saw remarkable increases in sales. Google AdWords ' dynamic versatility continues to be an unmatched benefit to the capitalist fraternity, regardless of a company's size, geographic limitations, or the volatile nature of the market. ...........................................