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In essence, these tactics aim to appeal to consumers ' psychology by having an impact on their desires, needs, and aspirations, which leads to successful purchasing decisions. Unquestionably, how effective these tactics are at eliciting purchases will determine how successful they are, demonstrating the relationship between them and consumer decisions. ...........................................

Affiliate marketing, which combines advancements in marketing science, Email Marketing telecommunication technology, and quantitative approaches, creates an innovative synthesis of traditional and digital marketing methodologies in the complex world of e-commerce.

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